Lancôme - Taylor Hill

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  • Beauty
  • Make-up is my power

The challenge was to create a global content campaign to launch Lancôme’s new Teint Idole Ultra Wear product line - featuring supermodel Taylor Hill. Her approachable personality and sense of humour really shined through.

Our thinking started with the confidence the product offers and led us to the idea of empowering viewers through make-up. But we took this one step further, encouraging her to really express herself.

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Make-up is my power

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Customized Campaign with Millions of Views

Time Will Tell produced video content that was used extensively across many online marketing channels to generate awareness. Each performed very well globally with millions of views to date.


We customized the campaign for the various international markets. Leading on the slogan ‘Make-up is my power’, Taylor speaks directly to the viewer – showing she doesn’t take herself too seriously but at the same time knows how to use make-up for a feeling of empowerment.


“The videos look amazing, it has tested super well! Me and the team would like to thank TWTF so much for the great job you have done!”

Anaïs Chauvin, Directrice d’Axe Maquillage Visage, Lancôme International

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